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1. El Royale, Visual Identity & Art Direction, 2025
        A full brand system developed by Charlee Vawter, El Royale¹ merges physical design with narrative-driven art direction.  The identity is built through custom hand-drawn logotype and illustration, hand-drawn type studies, and an ephemeral approach to typography and color. Cocktail menus are hand illustrated in full, with every element, from coasters and matchbooks to napkins and cups, designed to echo the brand’s world. 

    Rooted in a philosophy of immersive placemaking, her approach blends hands-on illustration, material exploration, and historic typographic research to build identities that feel lived-in.

Menu Design
(Printed on Neenah Classic Crest Natural White)

Custom Cocktail Illustrations
(Prismacolor Colored Pencil on Arches® Aquarelle Hot Pressed 100% Cotton Paper)

General Process and Art Direction

Logo Exploration

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Elroyalecafe.com

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